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our story

Founded in 2015 by Jay Genaio, we dedicate our house to showcasing the pinnacle of high-end fashion, meticulously handcrafted by artisans worldwide. At Genaio, we specialize in bespoke, su misura and ready-to-wear clothing for both men and women.

Central to our mission is offering stylish apparel infused with sustainable principles ingrained in our design philosophy. We primarily produce garments on an exclusive order basis, maintaining minimal stock collections.

We scour the globe to collaborate with exceptional artisans and suppliers, utilizing the finest natural leathers, fabrics, and organic or recycled materials. Embracing a commitment to continuous improvement, we acknowledge imperfection while upholding rigorous standards and sustainable practices. Our aspiration is to effect positive change, no matter how incremental, in every opportunity and location possible.


Genaio embodies timeless Italian style with an exquisite selection of garments, footwear, and accessories for discerning clientele. Emphasizing bespoke and su misura services, we maintain impeccable standards in quality and design, reflecting a refined and sophisticated essence. Our handcrafted Italian footwear are crafted in Montegranaro, Le Marche by artisans with a rich heritage of excellence which underscores our commitment to craftsmanship and elegance.

Genaio Jeans

Genaio Jeans embodies the essence of a premium streetwear label, characterized by understated elegance. Our collection features signature garments, footwear, and accessoires that define our distinctive creativity. We prioritize sustainability and certified materials. Our brand creates casual wear which connects with young individuals who appreciate redefined contemporary urban aesthetics in both men's and women's fashion.

Discover more about

our artisans & suppliers

Bespoke & Su Misura Italy – Portugal

Footwear Italy | Montegranaro (Le Marche)

Prêt-à-Porter Italy – Portugal

Leather & Fabrics Italy – England – Switzerland

Silk Italy – India (handwoven)

Handcrafted Embroidery India

Gold The Netherlands

Diamonds India | Surat

Design The Netherlands | Amsterdam


Our vision

be visible

Your appearance is paramount in creating a lasting impression. Our mission transcends conventional standards of elegance for men, women, and children worldwide. We present exquisite, handcrafted Italian luxury fashion that enhances your style, allowing you to embody the finest expression of your character.

be incredible

Our foremost inspiration is to help our clients feel at ease and exude confidence through their appearance. Your well-being and self-assurance are our highest priorities. It is not the label you wear, but the story you craft that truly matters. We are dedicated to our commitment to making you feel exceptional.

wear the impossible

Driven by a profound passion, we place the individual above the process. Our primary goal is to understand our clients, listen with care, honor their traditions, and anticipate their needs, as these are crucial for genuine innovation. We create bespoke solutions that celebrate the unique essence of each client.


Get acquainted with our house

Discover the sartorial passion of Genaio. Schedule a private one-on-one appointment at your convenience and let our master tailor welcome and guide you through the Genaio experience.