New arrivals

make your own / be your own

Bespoke / Su Misura

Make sure your signature look is made by our Su Misura service. Our styling options goes beyond your dreams. Book an appointment with our Traveling Stylist at your prefered location.

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Discover the bespoke shirt

perfect fit

Experience a body measured handmade shirt with details like a our unique invisible armpit patch, square mother pearl buttons by Albini™. All made with the unique Ascolite® button shank wrapping system. Your are ready to trademark your signature style and showcase the house’s iconic details.

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The artistry of our craftsmen in Italy (heart of Le Marche) will lead you to a journey in exceptional luxury.

Handmade in Le Marche, Italy


The artistry of our Italian craftsman from the heart of Le Marche, Montegranaro, will lead to a journey in exceptional luxury. It is like walking on clouds!

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Shape your style


Wear our timeless iconic accessories paired with matching items from the ready-to-wear collection to fit your daily essentials.

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Let Genaio™ lead you in a journey full exceptional luxury.


Our looks