Bespoke is the perfect fit…

Genaio™ cooperates with one of world’s finest bespoke shirt ateliers based in Portugal and Italy (Napels). These ateliers are well-known for their handpicked clients from the Mayfair of London “The Savile Row”, designers from USA and Paris. The signature Genaio™ shirts are bespoke and fully personalised to the customers wishes. The shirt passes almost 96 hands of craftsmen to finalise the  product. It all starts with the classic cut by hand. This method is past on by generations and creates your one-of-a-kind shirt. Our styling options includes not only the model, styling and the different kind of buttons including the mother of pearl buttons. We start with the best fabric suppliers from Italy like Albini, DJ Anderson, Canclini and Monti. The selection in fabrics that we offer are the finest in Egyptian cotton, Sea Island cotton, Silk or linen in only the superior quality to guarantee the most exquisite experience. Depending on posture, desires and trends, we offer a flattering fit of a bespoke shirt with as the finishing touch monogram initials of your choice.

The Genaio™ HQ will contact you after approximately 6 weeks when your shirt is ready for delivery. We offer you to decide the delivery time and place.

Mac Mc. Adam in a fully Genaio™ custom outfit. Genaio™ custom chino and custom shirt with cuffs

Did you know?

Tailors started doing business in the area in the late 18th century; first in Cork Street, about 1790, then by 1803 in Savile Row itself. In 1846, Henry Poole, later credited as the creator of the dinner jacket or tuxedo, opened an entrance to Savile Row tailoring from his premises in Old Burlington Street. In 1969 Nutters of Savile Row modernized the style and approach of traditional Savile Row tailoring; That continued a modernization in the 1990s with the “New Bespoke Movement” Involving the designers Richard James, Ozwald Boateng and Timothy Everest. The term “bespoke” as applied to fine tailoring is Understood to have Originated in Savile Row, and came to mean a suit cut and made by hand.