The Tailoring Story
Genaio’s story starts in 2015, when Jay Genaio first tried the world of bespoke tailoring. He would send fabrics from Italy to craftsmen in India for their elegant high embroidery skills. After finishing the embroidery it was send back to Italy and Portugal to ensemble the final product. By the year 2022, after garning a nieche reputation in a small established international group of clients, and extensive know-how in the art of embroidery combined with tailoring, Jay Genaio decided to create valuable craftsmanship and started slow fashion collections. Genaio does not just create garments but redefined the concept of luxury in the world of shirts and shoes with exquisite embroidery. It is the first brand to introduce an invisible armpit patch in a shirt to the market.
Did you know?
Tailors started doing business in the area in the late 18th century; first in Cork Street, about 1790, then by 1803 in Savile Row itself. In 1846, Henry Poole, later credited as the creator of the dinner jacket or tuxedo, opened an entrance to Savile Row tailoring from his premises in Old Burlington Street. In 1969 Nutters of Savile Row modernized the style and approach of traditional Savile Row tailoring; That continued a modernization in the 1990s with the “New Bespoke Movement” Involving the designers Richard James, Ozwald Boateng and Timothy Everest. The term “bespoke” as applied to fine tailoring is Understood to have Originated in Savile Row, and came to mean a suit or shirt cut and made by hand.
ONCE YOU HAVE EXPERIENCED THE GENAIO™ LUXURY, THE DESIRE FOR MORE IS A NATURAL POSSIBILITY.