Privacy & Cookie Policy

PRIVACY & COOKIE POLICY

Your privacy matters to us. This policy explains which personal data Genaio collects, why we use it, who receives it and which rights you have. It applies to www.genaio.com, to our webshop and to visits to our showroom.

Last updated: 4-10-2026

1. Who we are

Genaio is a brand of Signofix, which is responsible for your personal data.

Genaio, Treubstraat 1, 2288 EG Rijswijk, the Netherlands / Chamber of Commerce (KvK): 51634821 / VAT: NL850106448B01 / Email: customercare@genaio.com

For any question about your privacy, write to customercare@genaio.com.

2. The personal data we collect

We collect only what we need to serve you.

Contact details: first and last name, email address, phone number, billing and delivery address.
Order details: the items you buy, exchange or return, and your correspondence with us.
Payment details: the payment method and confirmation of payment. Card details are entered directly with our payment provider. We never see or store them.
Appointment details: what you tell us in the Visit by Appointment form, such as your wishes and preferred way of contact.
Measurements: for tailor made clients, your body measurements and fitting notes. We use these only to make and adjust your garments and shoes.
Account details: if you create an account, your login and order history. You can also order as a guest.
Website data: IP address, device and browser type, pages visited and items placed in your cart, collected through cookies (see section 6).
Reviews and images: a review you write, or a photo you send us or tag us in.

3. Why we use your data

We use your data only for the purposes below, each on a legal basis under the General Data Protection Regulation (GDPR) and the UK GDPR.

Purpose	Data used	Legal basis
Processing, delivering and exchanging your order	Contact, order and payment details	Performance of our contract with you
Arranging your showroom visit and making your tailor made order	Contact and appointment details, measurements	Performance of a contract, or steps taken at your request before one
Customer care	Contact and order details, correspondence	Performance of a contract and our legitimate interest in good service
Sending our newsletter	Name and email address	Your consent, which you can withdraw at any time
Showing you relevant advertising and measuring our campaigns	Website data from marketing cookies	Your consent, given through the cookie banner
Improving our website	Website data from analytics cookies	Your consent, given through the cookie banner
Preventing fraud and securing our website	Order, payment and website data	Our legitimate interest in a safe webshop
Meeting tax and accounting duties	Order and invoice details	Legal obligation
Publishing reviews and customer images	Review, image and first name	Your consent. We always ask before using an image in paid advertising

We do not sell your personal data, and we do not make automated decisions that have legal effects for you.

4. Who we share your data with

We share your data only with partners who need it to carry out their work for us. Each of them may use it for that purpose alone.

Shopify: hosts our webshop and stores order and account data.
Payment providers: iDeal, Apple Pay, Bancontact, Google Pay, Klarna, Maestro, PayPal, Visa, Mobile Pay, MasterCard, American Express, Shop Pay and Union Pay and the other payment methods shown at checkout process your payment.
Carriers: DHL, UPS and FedEx receive your name, address and contact details to deliver your order.
Klaviyo: sends our newsletters and review requests.
Meta (Facebook and Instagram): receives website data through marketing cookies, only if you have given consent.
Our ateliers and craftsmen: receive the measurements and specifications needed to make your tailor made order.
Advisers and authorities: our accountant, and tax or other authorities where the law requires it.
Fraud prevention services: where needed to check a payment or prevent misuse.

Some of these partners, such as Shopify, Klaviyo and Meta, are based in or store data in the United States or other countries outside the European Economic Area and the United Kingdom. In those cases your data is protected by safeguards recognised under the GDPR, such as the EU-US Data Privacy Framework or standard contractual clauses.

5. How long we keep your data

We keep your data no longer than needed for the purpose it was collected for.

Data	How long we keep it
Orders and invoices	7 years, as Dutch tax law requires
Account details	Until you ask us to delete your account, or after [2] years without activity
Measurements and fitting notes	For as long as you are a tailor made client, so repeat orders fit. Deleted on request, or after [5] years without an order
Appointment requests without an order	[1] year
Newsletter subscription	Until you unsubscribe
Customer care correspondence	[2] years after your question is closed
Cookie data	See the cookie banner. Most cookies expire within 13 months

6. Cookies

A cookie is a small file that our website places on your device. We use three kinds:

Necessary cookies make the website and the checkout work, for example by remembering your cart and your country. These are always active.
Analytics cookies show us how visitors use the website, so we can improve it.
Marketing cookies, such as the Meta pixel, let us measure our campaigns and show you relevant advertising on Facebook and Instagram.

Analytics and marketing cookies are placed only after you have given consent in the cookie banner. You can change or withdraw your consent at any time through the cookie settings link at the bottom of every page. You can also delete cookies in your browser settings. The website and checkout keep working without them.

7. Newsletter

We send our newsletter only if you have signed up for it. Every newsletter contains an unsubscribe link, and you can also unsubscribe by writing to customercare@genaio.com.

8. Your rights

You have the right to:

see which personal data we hold about you
have incorrect data corrected
have your data deleted
restrict or object to our use of your data
receive your data in a format you can pass on to another party
withdraw a consent you have given, at any time

To use any of these rights, write to customercare@genaio.com. We reply within one month and may ask you to confirm your identity first. If you have an account, you can also change your details yourself after logging in.

If you are not satisfied with how we handle your data, please tell us first. You also have the right to complain to the Dutch Data Protection Authority (Autoriteit Persoonsgegevens, autoriteitpersoonsgegevens.nl), to the authority in your own EU country or, in the United Kingdom, to the Information Commissioner's Office (ico.org.uk).

9. How we protect your data

Our website uses an encrypted connection (SSL). Payments are handled by certified payment providers, and access to customer data is limited to the people who need it for their work. We have data processing agreements with the partners named in section 4.

10. Children

Our website is not aimed at children. If you are under 16, please ask a parent or guardian for permission before you place an order, create an account or send us your details.

11. Other websites

Our website may link to other websites, such as social media. This policy does not apply to them, so please read their own privacy policies.

12. Changes to this policy

We may update this policy, for example when the law or our services change. The latest version is always on this page, with the date of the last update at the top. For important changes we will inform you by email or on the website.

13. Contact

Questions or complaints about your privacy: customercare@genaio.com.