bespoke
dress shirts
"A shirt can be the right size and still not fit. The difference is in how you stand: the line of your shoulders, the way you hold your back. So we measure your posture as carefully as your size."
From there, five artisans make your shirt by hand, in cloth from fabric houses known for their quality, their sustainable approach and their transparency. Every detail follows your wishes, down to our signature invisible underarm patch.
No pulling, no adjusting, no second thought. That is the perfect fit.
introduction
Your experience begins in a relaxed atmosphere with a presentation by our master tailor. We look forward to getting acquainted and discover more about your personality and preferences in order to create the perfect shirt that embodies your identity.
measure & styling
Our master tailor will carefully document 11 essential body measurements with checking your posture and standing position. The styling highlights a selection of over 500 fabrics from world renowned mills, refined accents and mother-of-pearl buttons.
Fitting & pick up
After approximately 3 to 5 weeks after your bespoke garment has been delivered, we invite you for a follow-up visit. During this appointment, you and our master tailor will diligently review the final subtleties, ensuring your shirt exudes sophistication.
bespoke heritage
The Genaio Signature
A Genaio shirt is truly bespoke. We take your measurements from the body, and your personal pattern is drawn and cut by hand.
Your shirt is made by the same craftsmen who supply the bespoke houses of Savile Row. Only five of them work on each order, from the first cut to the last button.
Two details set our shirts apart:
The invisible underarm patch. Sewn discreetly inside the shirt, it protects against perspiration marks, so your shirt stays immaculate all day.
The Ascolite® button shank wrapping system. Every button is raised on a fine wrapped stem. It fastens with ease, sits perfectly and stays in place for years.
The rest is yours to choose: the model, the collar, the cuffs and a selection of mother-of-pearl buttons.
Su misura
our sartorial story
No two people are alike, and no two weddings are either. So before a single thread is chosen, we ask about your day. Where will it be? A garden, a cathedral, a terrace by the sea? What will the light be like, and the mood, and how do you wish to feel when you walk in?
Then our master tailor takes you through the making, step by step. The cloth, first, laid out across the table. The silhouette, drawn to your figure. The lapel, the buttons, the lining that only you will know is there. Each choice is yours, and each one brings the garment closer to the day it was made for.
This is the art of Genaio: sophisticated elegance, shaped by hand, in harmony with you and with the moment.
faq
Frequently Asked Questions
Below, you can find the most common inquiries regarding our bespoke (dress) shirts. If your specific question is not addressed here, please do not hesitate to contact us for assistance.
The Genaio handmade shirt is a science. Our tailors are scientists who not only use sizing for the perfect fit, but also body position. Perfecting the wearing comfort of a shirt goes beyond just the right fit. The unique armpit patch in the tailor-made shirt collects moisture from under your armpit. Not only are the moisture spots not visible, neither is the patch. Genaio only works with Italian fabric houses, including Thomas Mason and Albini. A requirement is that the fabric houses work sustainably and transparently, which we can inspect. This means you are assured of a high-quality shirt with a sustainable character.
The price of our bespoke shirts are mainly determined by the choice of fabric and manufacturing method. The casual shirt price starts at € 199,- and the evening shirt starts at € 279,- made from our own Egyptian cotton selection, including GIZA87. The master tailor is always available to offer assistance and gladly welcomes suggestions that suit your budget.
Your custom garment will arrive in approximately 3 to 5 weeks. After delivery, we will invite you for a follow-up/pick-up visit to review the final subtleties.
Do you need a custom garment on short notice? Make an appointment using the “urgent” option, and we will be happy to assist you!
Your first visit
It begins with a conversation
Come to our showroom for a private, one-on-one appointment at a time that suits you. Our master tailor will welcome you, show you the fabrics and guide you through every step, entirely without obligation.