The Tailoring Story
Genaio’s story starts in 2015, when Jay Genaio first tried the world of bespoke tailoring. He would send fabrics from Italy to craftsmen in India for their elegant high embroidery skills. After finishing the embroidery it was send back to Italy and Portugal to ensemble the final product. By the year 2022, after garning a nieche reputation in a small established international group of clients, and extensive know-how in the art of embroidery combined with tailoring, Jay Genaio decided to create valuable craftsmanship and started slow fashion collections. Genaio does not just create garments but redefined the concept of luxury in the world of shirts and shoes with exquisite embroidery. It is the first brand to introduce a fully emboidered shoe finished with 24k gold to the market.
The perfect suit
Bespoke tailoring is the difference
Every part of your suit is expertly measured and cut to complement your attitude and ensure that your selected style presents the highest caliber when wearing your suit. Bespoke means that every stage of the process is precisely cut and made in precision. With bespoke craftsmanship, the craftsmanship goes a step further than just details.
The first appointment is an intake with a presentation followed by a measurement session. We take more than 35 body measurements from which we work. Once we have taken all measurements and various figurative details and photos at the original appointment, our pattern makers will prepare a unique paper pattern with all your body details.
Once your fabric is selected, we take the paper pattern and lay it out on the fabric (the lay). The pattern is chalked round and the fabric is cut by hand using traditional cutting scissors. Inlays are left to allow for any changes in the future, if customer weight fluctuates. Whenever changes are made to garments, whether finished or in the fitting phase, they are sent directly to atelier and matched on the paper pattern to keep your measurements up to date.
Fittings
On the first fitting day, we will go through your suit and make any changes, taking into account the customer's attitude. We call this suit a "shell suit". The garment may be completely disassembled, trimmed and sent back to the workshop for adjustments or in some cases directly finished for hand finishing.
A second pass uses the new pattern that refines the previous adjustments, giving the suit its exceptional fit and comfort. The suit is checked for breakage over the shoe, waist of pants, drape, neck point and cuffs and more. It is also possible that small adjustments still have to be made.
The final pattern will be used to create your suit in the chosen fabric and other chosen styling. The difference between a made to measure suit and a bespoke suit is that a bespoke service takes more time, sometimes more than 10 weeks, before the final product can be taken home with you. The made to measure is usually in the customer's cupboard within 5 weeks. A fully bespoke handmade suit certainly makes the difference.